Seacrest Hotel - Affluent, aspirational and simple to keep up-to-date...
The Seacrest Hotel approached us during a period of renovation and refurbishment; their hotel was going through a complete overhaul of all their rooms and facilities and as such, they wished to ensure that when completed, their online communications reflected the changes throughout.
They had no way of updating their existing site and it represented their brand poorly across modern devices so they were keen to explore ways to improve their position in the marketplace. With links to industry standard booking websites (such as Booking.com and Expedia), the Seacrest Hotel also wished to implement links with their profiles to encourage additional bookings and reviews.
We began by reviewing their existing visual identity. Their approach to business was clear; they saught to provide a high quality experience for each and every one of their hotel visitors. Any new identity had to appear affluent and aspirational whilst showing that the experience visitors would receive was calming and relaxing.
The new design utilises soft turquoise and grey hues with a range of professionally taken photographs of the newly refurbuished facilities. A minimal and clinical layout ensures that site visitors are able to quickly and simply find the information they need, whilst the room booking forms are brought to the attention of the user immediately on the homepage and on every page of the site.
The site has been built on our content management system, allowing administrators at the hotel to keep it up to date daily with news, blogs and photo updates. As with all our sites, we implemented a modern responsive layout system so that the site would be optimised accordingly for desktop, tablet and smartphone devices.
The new site also includes a bespoke booking system which synchronises with Expedia.com (and partners) and Booking.com (and partners) to synchronise room bookings across multiple systems. This bespoke facility now saves the hotel adminstrators over an hour a day of administration across multiple websites.
The staff at Seacrest Hotel were immediately impressed by the quality and speed of our output. Having worked with a variety of trades and previous marketing suppliers, they commented that it was a breath of fresh air working with Serenity Digital.
Even in the early stages of site release the statistics are looking positive, with a bounce rate of less than 8%, with an average visitor spending more than 3 minutes on the site and looking at at least 6 pages per visit.