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The Importance Of Copywriting For Your Business

Rebecca Buchanan

DATE: 8th July 2021
CATEGORY: creative
TAGS: content strategy, copywriting, marketing strategy, search engine optimisation
AUTHOR: Rebecca Buchanan

How copywriting can help your business to thrive

What is copywriting?

Copywriting is the creation of content, with the aim to persuade and motivate people to take a form of action towards a product or service. This can be through various platforms such as on a website, in printed materials and on social media. It is one of the most important skills needed for a compelling and successful marketing strategy; being able to use language to encourage, promote and direct customers to products and services. How can you expect to attract more customers and enhance your reputation if you don’t use the correct words with the right tone?

Writing in notepad

Why is copywriting important?

It's very common for businesses to undervalue the importance of copywriting; Quickly writing up content for a website in the hope that an audience will engage, isn’t copywriting. The copy you publish can be the first message a customer might read when discovering your business - it's crucial that you draw their attention immediately. Proofreading and editing your content will also ensure that each and every communication that you publish is high quality, engaging, accurate and consistent.

It's essential that all of the content you publish aligns with your brand, company values and target audience - consistency is key. Your brand encompasses how you wish to be portrayed as a business so ensuring that your message echoes this is very important. The ability to write engaging and unique content allows your brand to become more recognisable and relatable for your readers. This approach will encourage them to engage, purchase and even recommend.

It's important to remember when writing content that each sentence and paragraph evokes the correct emotion. Even if you have a well designed set of marketing collateral, bland, boring and mistake riddled content can immediately turn readers away.

“Did you know that 60% of users would not use a company that had obvious grammatical or spelling mistakes on its website or marketing material?”

Having concise and engaging content that echoes your brand and evokes the relevant emotion, can in turn increase your sales. Outlining the benefits of your business, product and service with a clear call to action will make audiences act; driving profitability, earning a Return on Investment (ROI) and help to achieve your short and long term business goals.

From small start-ups and local companies to large corporations and global brands, the words you use matter and they need to work in the best way possible. After all, your customers deserve the very best. 

Drafting copywriting notes

Copywriting services for business & ecommerce

At Serenity Digital we provide a range of copywriting services such as; 

  • Website content

  • Blogs

  • News articles

  • Case studies

  • White papers

  • Press releases

  • Interviews

  • Printed sales collateral

  • Email campaigns

  • Social media

Our copywriting services will strengthen your brand voice and provide added value to your business. We can help you reach out and connect with people and our SEO-friendly copy will ensure your content is ready to engage with today’s world. We’ll work with you to understand what your business is about and how you’d like to achieve your aims through your copy.

Good content produces traffic, followers, leads and conversions so start a conversation with us today to find out how we can help you.

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