How to get on the first page of Google Search

6 tips for getting on the first page of Google search

Whether you’ve recently moved your business online or just started to notice that your website is pretty hard to find, you might be wondering how to get on the first page of Google.

You may be surprised to learn that there is an entire area of digital marketing that is dedicated to improving the visibility of a website in search results: this is known as Search Engine Optimisation or SEO. SEO is the process of improving a website's performance so that it appears higher in organic search engine results.

It’s no secret that websites that show up on the first page of search engine results pages (SERPS) get more website traffic than those that do not. In fact, 75% of users never scroll past the first page of search results. In simple terms, this means that most businesses should not and cannot afford to skip SEO.

Like it or not, Google and other search engines are an invaluable tool that we use in everyday life. Each day, 16.4 billion searches are made on Google alone. With that level of traffic, your website's visibility can be the difference between missed opportunities and consistent growth. 

Search engines are generally the first place that the majority of internet users turn to in order to find information, locations and businesses. As such, a good online presence fuelled by good SEO practices and strategy is key to capturing this traffic, convincing users to visit your website over your competitors and converting those visitors into paying customers.

The impact of AI Overviews in organic search

Getting on the first page of Google search in 2025 requires new considerations due to the rise of AI Overviews (AIOs), which are now replacing traditional listings for many informational queries. AIOs use artificial intelligence to generate a quick summary of information directly in the search results.  These overviews appear at the top of the page for informational queries and aim to answer users’ questions without them needing to click through to a website.

This is problematic for businesses that rely on organic traffic, as fewer users are clicking through to websites - even those in the top positions. As zero-click searches rise, it's more important than ever to optimise content for inclusion in AI Overviews and to ensure your content delivers unique value beyond what can be summarised in a single snippet. 

A recent study by Ahrefs found that Google’s AI Overviews have reduced click-through rates for position #1 listings by 34.5%

Here are six actionable steps to help you get on the first page of Google and how to adapt your strategy for today’s evolving search landscape.

1. Perfect your user experience

Each of Google’s most recent core algorithm updates relate to humans and their experience with search engines. For example, the recent focus on Core Web Vitals is centred around the user experience and making your website better for users. The ‘Helpful Content’ update aims to provide users with content that adds value and satisfies their expectations.

This tells us that Google values users above all else. Therefore, providing a good user experience is key to ranking well in search engines. Most SEO practices converge on the central goal of improving users’ online experience and making it easier to find, navigate and engage with content. With AI Overviews now answering many questions directly in the search results, your website needs to work even harder to deliver: 

• Content that directly answers user questions using formatting such as Q&As, definitions or bullet points)

• Improving page load times to ensure swift and seamless navigation

• Ensuring your website is mobile friendly as more than half of website traffic worldwide comes from mobile

• Structuring content so that it is logical and easy to scan with appropriate use of heading tags

• Providing descriptive alt text to images which improves accessibility

• Clear navigation to reduce bounce rate

We could go on but ultimately, creating a seamless user experience for users is crucial to creating an experience that people want to share with others. The better the experience, the more likely your content will be featured in an AI Overview, featured snippet or attract clicks even with zero-click competition.

2. Set up and optimise your Google My Business profile

Google My Business essentially allows you to set up a business profile for free which can then appear, at least locally,  on Google Search and Google Maps when users search for your business. Within your profile, you can add all-important information about your business including:

• Overview of business

• Address (if you have one)

• Photos

• Share offers and updates

• Answer questions

A Google My Business listing is beneficial for SEO because it helps customers discover your business and tells them where you are located and how to buy from you. Within the listing, customers can leave reviews which builds social proof and proves to other potential customers that you’re a legitimate business.

BONUS TIP

Set up a business profile on Bing Places for business and Apple Business Connect to maximise the chances of your business appearing on Bing and Apple Maps.

3. Create valuable content

Creating and updating your website content regularly is key to better rankings. This isn’t limited to only adding fresh and new content, though this is one way. Repurposing and overhauling old content can be just as effective. This is because original content becomes less relevant over time and freshness of content is one of the factors that Google uses to determine your website’s quality and ranking.

If you are leveraging AI tools to automate the content creation process, be wary of plagiarism and content that lacks value. While AI can speed up the writing process, it's essential to critically monitor the output to ensure originality and maintain a high standard of quality. Plagiarism can not only harm your website’s credibility but also it has a negative impact on your search engine rankings.

BONUS TIP

Evaluate your content against Google’s helpful content guidelines to make sure you are creating content that is useful and valuable.

Another thing you could do is to research your competitors' top performing content and make it better. If you've already published an article covering a similar topic but find that your competitors are outperforming you in rankings, take a closer look at what elements are present in their content that might be lacking in yours. By constantly refining and improving your content based on competitor analysis, you position yourself not only to catch up but to set a new standard in your niche. This proactive approach ensures that your audience receives the most valuable and up-to-date information, solidifying your authority in the field.

What is search intent?

When creating content, it is vital to align with and really address a user’s search intent. Search intent refers to what a user really wants when they type a query into a search engine. This usually falls into four categories:

• Informational: Occurs when a user wants to learn more information. E.g. ‘laptop’

• Navigational: Occurs when a user is looking for a specific website or destination. E.g. ‘Facebook’ or ‘YouTube’

• Commercial: Occurs when a user is close to purchasing but is researching which solution is right for them. E.g. ‘HP vs Dell Laptop’

• Transactional: Occurs when a user is searching with a specific outcome in mind. E.g. ‘HP Pavilion 15-eh0017na Laptop’

As you can see, the broader the search term, the further away we are from being ready to purchase. Our search queries tend to get more specific as purchase intent increases. With this in mind, it’s important to craft your content to match the user's end goal otherwise you’ll struggle to rank well.

BONUS TIP

If you aren’t sure of the intent behind a search query, try using Ahrefs' keyword tool which provides data on the implied intent of users.

4. Optimise your content for AI Overviews

In the era of AI, creating content is about serving both users and the algorithms behind AI Overviews. That means being useful, trustworthy, and highly relevant. To do this:

Focus on creating content that solves specific problems clearly and quickly

• Structure your writing with subheadings, lists and concise answers to aid skimming and AI interpretation

• Use FAQ sections or content blocks that align with how AI Overviews are structured

• Prioritise original research or expert commentary to stand out from aggregated summaries

• AI-generated content can help with scale, but human input is essential for originality and depth. Always edit with your audience in mind.

BONUS TIP

Use tools like Search Console or Ahrefs to identify which content may be impacted by AI Overviews then enhance or reposition it accordingly.

5. Earn and build high-quality links

In SEO, a backlink is a link from one website to another. They are a fundamental component of the internet as they are used by search engines, like Google, to discover new content. Links are one of the most significant signals used by Google and other search engines to determine a website’s quality and relevance. High quality links are like votes of confidence in your website. Therefore, backlinks play a crucial role in search engine optimisation.

Link building is the process of acquiring inbound links from other websites linking to your website. In simple terms, more links to your website signals to Google that you are an authoritative source and you’ll be rewarded with better rankings on search engines. This should then result in more traffic.

There are many in depth guides across the internet that teach you how to build links, but here are a few techniques:

• Create high quality content that people naturally want to link to

• Give a testimonial

• Provide an expert opinion

• Guest posting on relevant external blogs

• Set up Google Alerts for brand mentions and ask for a backlink

• Find broken links and suggest replacing a broken link with relevant content on your site

 6. Use social media to your advantage

Integrating social media into your business and SEO strategy is essential to remain competitive. The landscape of search engine optimisation has evolved, and search engines now reward social signals such as shares and likes. Engagement plays a pivotal role in organically boosting your website traffic.

While links from social media platforms may not directly impact search engine rankings, an active social media presence supports your SEO efforts in other ways. This is because it helps to build authority and credibility. Generally with social media algorithms, more engagement means more visibility which boosts brand awareness. When you post valuable and unique content to your social media that naturally attracts engagement, this usually results in an increase in followers, website traffic and a growth in community around your brand.

This positive cycle of engagement, visibility, and community growth further reinforces your brand's online presence and contributes to the overall success of your digital strategy.

SEO takes time

While implementing the strategies outlined above, it's crucial to understand that SEO is a long-term game and one that is constantly evolving. Immediate, substantial results should not be anticipated within days. instead, it's common for significant improvements to manifest over the course of several months.

Patience and consistency is key in this process, so resist the temptation to abandon your efforts prematurely. Commit to the journey, as consistent and persistent SEO practices are the foundation for sustainable success.

If you want to gain more visibility in search results, please get in touch.

There is one more thing you can do to get on the first page…

Google Ads

If time is of the essence and you want to get on the first page of Google search quickly, you could try Google Ads. Google Ads are a quick way of getting visibility on the first page of Google within as little as a few hours.

Google Ads sit at the top of Google search results above organic listings and are the first thing that a user sees when they make a search. Within search results, there are two different types of ads that are shown:

1. Google Search Ads

Google Search Ads are shown to people actively searching for keywords related to your product, service or business. Search campaigns are highly targeted because users that come across your search ads are already searching for your product or service. This makes search campaigns a great choice for any business that wants to generate more sales, leads or website traffic.

2. Google Shopping Ads

Google Shopping Ads are highly visual ads that appear at the top or the side of search results when a user searches for certain products. Leads that click on shopping ads tend to be better qualified because these ads always show a picture of your product, title, price and shop name which gives users a strong sense of the product beforehand. Shopping ads are the perfect choice for ecommerce stores that want to promote their products.

In summary...

Google Ads are an excellent choice for any business that wants to get on the first page of Google and gain more visibility quickly. However, they do require significant work for both initial setup and ongoing maintenance to ensure that you’re getting a good return on investment.

Here are a few examples of our favourite projects and the great outcomes which met and often exceeded the deliverables.

Thinking about using Google Ads but not sure where to start? Please get in touch to discuss your needs.

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