“Before working with Serenity Digital, we hosted a focus group with young people in prison who had been on our programmes to ask them how our programmes should be marketed. Peter made sure the young people’s ideas were the basis of our key design elements, which were then incorporated into our brand guidelines and across our 10-piece suite of marketing materials.
We didn’t want any stereotypical prison iconography in our branding, and Serenity Digital really took this on board and worked hard and collaboratively with us to come up with appealing brands for our target audiences. Since we received the final products, our marketing materials have been rolled out in the prisons we work in across London and the South East, and we have seen an increase in engagement to our programmes since.
Young people especially enjoy receiving their Hero’s Journey certificates, which really stand out compared to the quality of other materials that are available in prisons. Serenity Digital stuck to our tight timelines and incorporated all of our feedback. We’re really thankful to the Serenity Digital team for their hard work on this project.”