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Why Should You Outsource Your Digital Marketing?

Rebecca Occomore

DATE: 18th May 2022
CATEGORY: acquisition
TAGS: copywriting, digital sales collateral, email hosting, email marketing, marketing strategy, search engine optimisation, social marketing, website design, web development
AUTHOR: Rebecca Occomore

With the rise of social media in a highly digital and competitive world, it’s essential that businesses create watertight marketing strategies, write engaging content and maintain communications with customers to remain relevant and on-trend with their customers. 

Running a business can be a stressful yet rewarding experience for many. However, whether you run a small business or a large corporation, time is of the essence and every moment is precious to ensure all cogs of your business are running smoothly. 

It’s common for business owners not to have the time to manage, maintain or oversee their company's marketing or even have a dedicated marketing department. According to Forbes, the outsourcing of services is expected to grow - that is where hiring experienced digital marketers comes in. By outsourcing your digital marketing, you can focus on helping your business develop and grow.

In this article, we will discuss what digital marketing is, the top 6 reasons why businesses should outsource their digital marketing and what services Serenity Digital can offer your company.

What is Digital Marketing?

Digital marketing refers to the use of digital channels such as social media, websites, emails and search engines to market products and services in order to communicate with customers. Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey.

According to Marketing Expert Neil Patel, Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. That’s why digital marketing matters; it’s where the attention is.

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Top 6 Reasons Why You Should Outsource Your Digital Marketing

Working with an external marketing consultancy or agency allows you to encompass their years of theoretical and practical experience. Digital marketing involves a wide range of skills and job roles; from writing compelling copy and market research to graphic design and web development - all of which would be difficult to come by with one employee! Outsourcing your digital marketing allows you to hire a whole team of experts and have them at your disposal to assist your company.

Outsourcing your digital marketing will allow you to free up your time to focus on your company projects, services, sales and employees. As discussed earlier, time is of the essence for business owners; planning strategies, marketing campaigns and ensuring you are always working weeks/months ahead, isn’t always possible when running a business and a team.

Instead of learning how to resize a graphic, getting to the end of the month and realising you’ve forgotten to send your monthly email newsletter or going weeks without posting on social media, outsource all of these “business burdens” to a team of industry professionals and remember your time as a business owner is invaluable.

Interviewing, hiring and training an in-house marketing team can be time-consuming and costly. Whereas, if you hire an external marketing consultancy/agency, not only do you have access to their expertise and reputable services but also have access to their sizeable and expanding workforce at a fraction of the overall cost.

Even though an in-house digital marketing team can seem more secure for a company, it could, unfortunately, lead to more risks and inefficiencies in the long term. If you rely solely on the creativity of your own employees, there is a fear that ideas will become unimaginative, comfortable and stale. Outsourcing your digital marketing will give you a fresh perspective to your business and perhaps challenge existing strategies and plans, ensuring that your business continues to move forward.

The digital world is ever-changing. Marketing consultancies and agencies spend a large amount of time keeping up to date with the latest trends and forecasting for the next month/quarter; something which might be time-consuming for business owners.

If you’ve been working tirelessly on marketing campaigns without seeing any results, this is probably a significant sign that you need to start outsourcing your digital marketing. It’s more than likely that marketing consultancies and agencies have had similar experiences and now have a wealth of knowledge about how to adapt these failing campaigns in order to show results.

Partner with Serenity Digital for your Digital Marketing

The Digital Marketing Industry is constantly evolving so a successful marketing campaign and strategy requires continuous maintenance. This is where Serenity Digital comes in! 

Outsourcing your digital marketing with Serenity Digital can give you unlimited access to Content Copywriters, Graphic Designers, Web Developers, SEO specialists and Social Media experts. Our in-house expertise covers both creative, technical and lead generation fields allowing us to fuse innovative design, solid functionality and targeted comms to find your customers. Unlike many niche agencies, we have the capability to deliver services across both print and digital mediums allowing you to trust one partner for your full communications strategy.

Whether you are looking for a company to manage your social media channels, create an innovative website, write compelling content or even a company to take on all of your marketing requirements, get in touch with Serenity Digital today.

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