Scratch72 needed the website to be rebuilt to ensure that it worked fully with StoreFeeder. Serenity kicked off the project with a demo of our bespoke CMS - Serenity Source - which can be tailored to meet the needs of clients, whatever they may be. Serenity demonstrated that if the website was rebuilt in Source, StoreFeeder could be successfully integrated, rectifying the stock control issues and allowing product content to be efficiently managed from a central location.
The design and functionality of the existing website also needed some work so Serenity’s designer gave it a refresh and injected a lot more white space to make it more attractive and easier to navigate for the user, particularly on mobile devices. Improvements to the product search and filtering was also a key requirement.