Pay-Per-Click Consultancy
Drive traffic to your website and boost leads, sales and revenue with PPC
Want to get your products or services in front of the right audience?
Learn how pay-per-click marketing can help your business.
In today's highly competitive landscape, it is now more challenging than ever to get your business in front of the people that matter most online. Pay-per-click advertising (PPC) enables you to immediately increase brand visibility and drive targeted traffic to your website. For a business, the unique selling proposition of pay-per-click is that you only ever pay when a user actually clicks your ad. When pay-per-click is working correctly, the fee is trivial because the click is more valuable to your business than what you have paid for it. Most search engines and social media platforms offer paid advertising so you can invest in the platform that is most valuable to your business.
Our Pay-Per-Click Consultancy Services
Paid Search Advertising
Harness the power of Google Ads and Microsoft Ads to capture your audience exactly when they are searching for products and services that are relevant to your business.
Retargeting
Re-engage with users that have previously interacted with your business by showing ads that have been tailored to their experience.
Display Advertising
Place eye-catching visual ads, such as images or videos, on the websites and apps used by your target audience.
Shopping Advertising
Make it easier for potential customers to find and buy what you are selling by boosting your products to the top of search results.
YouTube Advertising
Captivate your audience with impactful video ads placed before, during or around video content on YouTube.
Paid Social Media Advertising
Leverage platforms like Facebook, Instagram, LinkedIn, TikTok, Pinterest, Twitter or Snapchat to strategically promote products or services to the most relevant audience.
PPC Audits
Already running ads but wondering if you could be yielding better results? Let one of our PPC experts audit your account and advise on where you could be doing better.
PPC Management
Save time and resources and hand over the reigns to an expert with proven experience in setting up, managing and optimising paid advertising campaigns.
Conversion Tracking Consultancy
We can help you optimise your campaigns for conversions and ensure that user behaviour is tracked and reported on, enabling you to make data-driven decisions.
Right Place, Right Time & Right Message
Pay-per-click advertising provides you with ultimate control over who sees your ads, how much you’d like to spend and what you’d like to show. Different platforms offer different targeting options depending on what you need. On Google Ads we can target users by what they are searching for on Google. With LinkedIn Ads we can choose to only show our ads to users with certain job titles. Facebook Ads allow us to only retarget users that have already visited your website.
PPC allows us to strategically select specific audiences that are likely to be most receptive to our ads. The better your targeting, the higher the chance is that your ad will be clicked. If more relevant users are clicking your ads, this should naturally lead to increased conversions and a better return on investment.
Grow your business with data-driven decisions
Pay-per-click marketing has completely taken the guesswork out of advertising. Before advertising went digital, marketers that invested in traditional advertising had to make educated guesses about the impact of their advertisements. With digital advertising, we can see exactly what has been spent and your return on investment. This allows us to make decisions using real-life data and only invest in marketing channels that are bringing in a healthy return.
How does pay-per-click advertising work?
What you can expect when you work with us
1. Research, planning and designing
We'll begin by getting a thorough understanding of your business, its goals and what resources you have available. Once we have this information, we can plan how we can help you to achieve these goals and design a campaign that will get you results.
2. Build, configure and launch
Once we're happy with the plan and we've agreed on a budget that you're comfortable with, we'll set up the campaign, landing page and conversion tracking to ensure we can measure the results. We are then ready to launch the campaign.
3. Track, measure and report
When the campaign is running, we'll regularly monitor the data and make decisions accordingly. Each month you'll receive a report from us to show how your budget was spent last month and what you received in return.
4. Manage, test and optimise
At this point, our job is to regularly monitor the campaign, ensure that it runs smoothly and investigate any changes in performance. You can also expect us to carry out testing and seek out additional optimisation opportunities that could enhance the performance of your campaign.
Why work with us?
Selecting the right marketing partner can be a challenging decision. To make it a bit easier for you, here are a few reasons why we believe we could be the perfect fit for your needs.
Bespoke strategy: That's why we begin each project from the ground up, crafting campaigns tailored to your specific needs. We meticulously research, adjust, and monitor your campaign to ensure it aligns with your desired results
Experienced team of professionals: We’re proud of the results we've consistently delivered for our clients. Our collective expertise spans diverse industries, allowing us to navigate the unique challenges of each project with precision and insight.
An extension of your team: When you work with us, you're not hiring an external entity but welcoming a dedicated group of professionals who are committed to understanding your vision, objectives, and challenges. We're here not just to execute campaigns but to contribute ideas, insights, and solutions that propel your business forward.
No long term contracts: In an industry where relationships matter, we understand that trust is earned through exceptional service and tangible results.We want our clients to work with us because they want to and not because they're tied into a contract.
