It is imperative that any website owner or administrator set up and configure web analytics software to learn about their site’s usage. Understanding more about your users will enable to you to focus your efforts on updates that are most important to them. Setting up and tracking goals within the software will allow you to measure return on investment of other marketing activities and leads turn into conversions.
Google Analytics is the web analytics software we integrate into our client websites and it provides information over 5 key areas.
See live tracking on the website showing how it is currently being accessed.
Learn more about the technology used, the geographical location and some demographical details of the users who access your website.
Provides data on where the user came from, breaking down by search, social, direct and referring sources.
Learn more about what users do when they land on your website as well as ways to optimise and improve the website.
Set up and track goals/conversions to see how many leads convert. This is particularly useful in demonstrating return on investment from your other marketing efforts.