Why Blog? The Benefits of Blogging for Businesses
DATE: 13th June 2022
TAGS: copywriting, email marketing, marketing strategy, search engine optimisation, social marketing
AUTHOR: Peter Garrett
There are many misconceptions when it comes to blog writing - so many businesses believe it’s an old-fashioned form of marketing. However, blogging is a very popular type of content marketing and can be extremely beneficial.
According to the Writing Studio, 77% of internet users read blogs regularly and 55% of businesses use blogging as their number one content marketing strategy. If you’re not already writing blogs then what better time to start. Not only will your blog drive traffic to your website or promote your products and services, it will also build up trust with your customers.
In this article, we will discuss the main benefits of blogging for businesses and how they will play a vital role in your marketing strategy.
Top 5 Benefits OF Blogging:
1. Blogs can drive sales.
2. Provide value to your readers.
3. Boost your search rankings.
4. Repurpose content.
5. Share company news.
5 Reasons Why Blogging is Important?
1. Blogs can drive sales
Blogging can act as an essential selling tool within your business. A single blog can contain various links to products and services, encouraging users to take action and visit specific pages on your website. According to HubSpot, marketers who prioritise blogging are 13x more likely to achieve a positive Return on Investment (ROI) on their efforts.
You can use your blogs to educate your customers, perhaps gear your blogs to a topic that may be of interest to them or one that provides a solution. However, it's crucial that you steer the questions back to your business and services in order to make them relevant and beneficial.
2. Provide value to your readers
Writing blogs is a great way to showcase your business and team members' expertise. Writing about products and services provides your customers with credibility and trustworthiness and makes them more inclined to make a purchase or visit your website and business.
One of the main reasons people read blogs is to learn something new, it's essential that you plan content around questions. Blogs that include guides, step-by-step processes and facts usually gain more readers.
3. Boost your search rankings
Would you like to rank higher in search engine results? Blogging is an amazing way of driving traffic to your website - it allows you to add fresh content on a regular basis which can help your website place higher in search engine results.
Did you know Google ranks its content based on what it thinks is useful, informative and practical to its users? So it really pays to keep a blog regularly updated with fresh content and statistics in order to inform and educate your target audience. Websites with a blog tend to have 434% more indexed pages.
4. Repurpose content
Every blog that you write can be split into multiple social media posts, created into video animations, infographics or even sent out as an email campaign. This is a fantastic way to fill your businesses digital marketing calendar and drive more visitors directly to your website.
5. Share company news
Blogs are a quick and easy way of sharing your company's updates and news, and can also include case studies. Not only does this form of blogging humanise your brand and allow access by a wider audience, it again builds credibility by allowing you to share your successes and not just your products and services.
How to Start Blogging for your Business?
You’ve seen the benefits of blogging; increased traffic, higher search rankings, improved sales and fantastic communication with your customers. Now you just need to start writing…but how?
At Serenity Digital we have a team of industry experts ready to help you get started or even write the blogs for you. We will work with you to learn more about your target audience, what makes them tick, how to influence and motivate them, what they might be searching for and then cultivate a range of topics and content based on your product and service, which aligns with and meets their needs.
Our range of copywriting and editorial support services will strengthen your brand voice and provide added value to your business. We can help you reach out and connect with people and our SEO-friendly copy will ensure your content is better indexed by search engines.
Good, helpful, insightful content produces traffic, followers, leads and conversions so start a conversation with us today to find out how we can help you.
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