Website design requires an expert eye to turn your vision into a reality, ensuring a smooth user journey for your prospects & customers.
Professional website design is more than just how the website looks, a web designer must take into consideration a broad range of factors to build sites that work well for both users & search engines on all devices.
Your website needs to appeal to your customers and guide them towards making an enquiry or purchase. It has to be responsive and work effectively and smoothly on any browser or device that a prospect might use when browsing your site. Not only that, but it must also communicate what your business & your brand is to search engines in order to be found by your future customers.
The design of any site comprises not just the look, but its simplicity of use, how it reads, how fast it runs, whether it is secure and whether it engages across a variety of platforms.
It's more than just a front for your brand
Your website is at the centre of your marketing, it's your business' most important asset for reaching your customers.
To a customer finding you for the first time, your website is who you are. It is representing you, your brand & your products and services. It is therefore crucial that your site establishes credibility, communicates your brand message and promotes your services to these customers clearly & quickly. Your website can do plenty for your business, including allowing for product sales, generating leads & enquiries, differentiating yourself in your market & more.
It's all too easy to choose a web design agency based on price alone. The importance of your website cannot be overstated to growing your business online, and a lack of investment at this stage will typically yield poor results that can cost even more to overcome, and lead to underperformance on social networks and search engines.
We understand your challenge
Finding the time to implement a well thought out piece of communication is difficult at the best of times, but your website will bring together so much more.
We’ll work with you to document the key challenges your website will be designed to solve, discover the best ways of presenting you to your core audience, help them find their way to your core messages, products and services, and put methods in place to monitor performance to discover what does and doesn’t work.
Serenity Digital brings expertise in brand design, graphic design, user experience design, human computer interaction design, accessibility, usability, cyber security, programming, database design, content management, social networking integration, search engine optimisation, browser optimisation and more.
If you’d like to meet with our experts to discuss your existing website and its future improvements, or to discuss a new project, please get in touch.