Marketing strategy involves the initial work of designing and documenting marketing campaigns designed to achieve specific aims for your organisation.
Your marketing strategy could be all encompassing considering all areas of activity for your business or it may be that you have a smaller campaign you wish to focus on.
These campaigns could be to focus on increasing sales, launch a new product or service, produce new leads or improving engagement with your audience. Or they could be all the above, whilst considering how each area of activity will impact the other.
Taking it seriously
It’s likely that no matter what your aim(s) might be, you are likely to be in competition with another organisation or business. So, it’s crucial that you have an intelligent and considered strategy documented to detail how you’ll achieve your targets.
Marketing strategy will pull together a range of areas of operation within your organisation, so documenting how they will work together and what they need from each other is also crucial. You’ll want to document and understand what it might cost, how it will be promoted, who you will be targeting, who you will be competing with, what resource may need to be in place and other factors outside of your organisation which may impact the success of the campaign(s).
Here to help…
We bring a wealth of knowledge and best practice, real world experience across a variety of mediums and platforms.
We’ll help you understand what will be the best route to market, how to make the most of your budgets, who will need to be involved and when, how to attract your ideal consumer and how to compete with your competitors.
And thankfully we have a range of services that we offer to put your plan into place. We’ll consider the message and how to deliver it best, discussing exciting and new ways to break the mould. Your campaign will then be constructed around a range of mediums (both print and digital) designed to attract your audience. And we’ll put in place strategies to gather and acquire interest in your campaign whilst all-the-time, measuring which mediums yield the best results.
We’d love to pitch our creative and innovative marketing approach to you, so if you have a marketing challenge ahead of you, then please give us a call.