Pay per click (PPC) marketing allows organisations to pay to allow their content to show in premium locations.
The unique selling proposition of PPC is that the owner of the advert only has to pay for the display of the advert when a user clicks on it.
On social networks, PPC marketing show as customisable adverts with both graphical and textual content, showing in a variety of locations (which affect the price). Whereas search engines, tend to follow the branding of the search engine only, but generally display in premium locations ahead of organic search results.
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What our clients thought...
Serenity Digital Ltd ⭐⭐⭐⭐⭐
Excellent support provided by Serenity Digital Ltd with their help and guidance for our websites and marketing initiatives. Pete, Stu, Dolly and the team are always quick to respond and provide knowledgeable advice and direction when needed. I really enjoy working with them!
16/02/2022 — a month ago
I’ve been working with Serenity Digital for well over a year, they designed my website which is very clear and built for purpose. They made sure my website was user friendly and saw my vision for what I wanted which is why I would recommend highly.
15/02/2022 — a month ago
Great Help from the serenity Team delivering our websites. Very patient with all the changes I wanted and a great end product. Thank you all
29/04/2021 — 11 months ago
Working with Stuart and Pete was a great experience. They were quick to respond, creative in their ideas and explained things clearly. Highly recommend
09/02/2021 — a year ago
Serenity digital have built us a new custom retail website for our golf clothing and accessory shop. The website integrates seamlessly with our existing online stock and order processing system. Which has meant that listing new products to our website takes us no extra time than we were already spending adding our products to the 3rd party retailers that we also sell through. The website is lightning fast and displays all of our products beautifully and does every thing that we asked and more. Editing the pages is fairly idiotproof and we have managed to adjust the pages to suit us and to make changes that look professional. The team have been professional and helpful from our first meeting to when they signed the website over and managed to do everything that we asked of them, even when we asked to make changes to our menus towards the very end of the build. We also use their web hosting, and they are currently working on setting up a feed for our google shopping which again has been an excellent experience. We look forward to working with them on future projects to further market and guide traffic on to our site.
16/06/2020 — a year ago
Increased relevant traffic
On social networks, the PPC approach allows marketers to place their content in front of users based on their demographics and interests, ensuring that you know who will see your advert.
Whereas search engines place your adverts based on a search query undertaken by the user, therefore establishing a current need.
Both approaches have benefits, but the shared benefit of PPC marketing is in the additional traffic it can afford the owner. When specifying who, where or for which keywords you wish your advert to show, the host social network or search engine can provide accurate statistics on likely impressions (when the advert will show).
If advert content matches the interests of the user (on social networks) or matches the search query (on search engines) and is written in an appealing format, additional traffic to your website is almost a guarantee.
Maintenance and refinement
Our role in marketing your organisation via PPC is to configure, maintain, measure and refine your campaigns for you.
We consult on the geographical locations, best times to show and who or what keywords you wish to aim your content at.
We work with you to produce engaging content which either appeals to the demographic interests (on social networks) or appeals to the user based on the search they have entered (on search engines).
Ongoing maintenance is conducted to make sure your adverts continue to show for the correct searches or people. This ensures your budget is spent wisely, introducing new campaigns and content to optimise the click through rate and ensure that when the user lands on your website, the page they land is optimised to show the user what they were looking to find.
To learn how PPC campaigns on social networks or search engines can help your organisation increase leads into your website, please get in touch.