Is your website looking tired and uninviting? Are you worried that your website may be losing you business? According to a survey conducted by Sweor it takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. Also, 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design.
See our 6 unmistakable signs that you should consider, to determine whether you need a redesign of your website in 2022.
1. Your website is not mobile friendly or responsive
With over 3 billion smartphone users now surfing the internet, it’s imperative that your site be optimised for mobile use. And, with Google’s own algorithm and ranking preferring mobile optimised sites, your brand or organisation will suffer from a reduction in the position and performance if you’ve not yet optimised for multiple devices.
Invest in a responsive design so that those who are visiting your website using a mobile or tablet have the same fantastic experience they would if they were using a desktop. This is crucial, to ensure that visitors are not leaving your website prematurely, because the chances are they may never return.
2. It’s impossible to make small amendments to your website
Just remember when you launch your website, it's not job done. Don’t forget about it! New content, photography and ideally video content too should be updated continuously. To ensure maximum engagement and conversion opportunities, it should be relevant to your target audience and align with your organisation or business offers. It might also be necessary to make minor design changes every now and then to keep up to date with the latest trends.
When making these amendments, you shouldn’t need to enlist the help of a web developer whizz to make these small changes for you. Your content management system (CMS) should be easy for you to use so that these changes can be completed simply and within a short space of time.
3. Not appearing on Search Engine Result Pages
Search Engine Optimisation (SEO) helps you rank high on Google and other search engines. Google shows 10 results on the first page when someone searches for any specific terms. The results are based on a number of issues like site speed, backlinks, bounce rate, and a host of other factors. According to Hubspot 75% of users never scroll past the first page of search results. In simple terms, businesses should not and cannot afford to skip SEO. There is no point in having a company website if no one can find it on search engines.
Ensuring that your website has great loading speed, it contains valuable content that is kept fresh and relevant and ensuring you have an array of backlinks will assist with your ranking on search engines. If your current website cannot support any of these factors...it's time for a change.
We have a very useful blog on “How to get on the first page of Google Search” which shares more information and handy tips.
4. Slow loading
Remember, users’ attention span is short and is getting shorter by the day.
73% of mobile internet users say that they’ve encountered a website that was too slow to load.
47% of consumers expect a web page to load in 2 seconds or less.
40% of people abandon a website that takes more than 3 seconds to load.
Creating web pages that are jam-packed with information and high resolution images is a common mistake. Yes, websites should contain good photography/graphics and an ample amount of content which aids the user, however too much can have a detrimental effect on their experience. Be careful and ensure that your web pages don’t require too much bandwidth as they will cause your website to load at snail’s pace.
5. Your site is only using stock photography
Don’t get us wrong - we are big fans of carefully selected stock imagery but there needs to be a balance.
Users love to see photos of real situations, real products and real people; Like your office, the products you sell being used, your service being offered, your events, activities and your staff. So use images that show your brand and your unique selling points - originality is key in making your website stand out from your competition.
Also it's important to note that Google’s awareness of imagery is improving. They are starting to realise when websites are using masses of stock imagery on their website and therefore aren’t favouring these websites in rankings.
6. Users can’t locate call to actions
How do you expect users to contact you if they can’t locate your contact information?
One of the key purposes of having a marketing or ecommerce site is so visitors perform an action to either contact you or make a purchase. Calls to action (CTA) are designed to do exactly that - encourage your audience to perform a particular action. So help them “BUY NOW”, “SEND FEEDBACK”, “ASK A QUESTION” or “ADD TO BASKET”. On each web page you should use calls to action sparingly - one or two key outcomes will provide choice without overwhelming your users.
A great alternative to CTA buttons is to have web forms which allow you to gather relevant information from your visitors.
If your current website cannot support call to action buttons or web forms - it's definitely time for an upgrade!
What can Serenity Digital do for your website?
At Serenity Digital we have our own content management system called Serenity Source. Source provides our clients with the facility to take control of their own websites. It is built with open source technologies, has been tested to the highest standards and runs across most modern devices.
Our clients using Serenity Source benefit from an intuitive user interface which allows them to control their site at any time and any location with an internet connection. It allows clients to amend content and images at the touch of a button and all of our websites are created to be mobile responsive.
We also work with our clients to review their website and implement best practices to ensure that sites perform well on search engine results pages (SERPs). We have a talented team who will guide you through the process, assist with the writing of SEO-friendly copy and offer their expert advice.
To discuss a new website project, and how we can help to grow your business digitally, please get in touch.
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