Case Study: Superyacht Services Guide
A thoroughly enjoyable project, ending with the successful launch of a services login portal, a users login portal, site refresh and reskin, and listing upgrade functionality.
Since 2002, Superyacht Services Guide (SSG) has been the trusted insider’s guide to the most reliable yachting services worldwide.
For over a decade, Superyacht Services Guide has positioned itself as a premier resource for the superyacht industry, connecting clients with trusted services worldwide.
Founded with a vision for exceptional service, the company has steadily grown, helping clients discover unique, personalised experiences wherever they journey. In addition to supporting superyacht needs, they offer guidance on luxury options to enhance travels across land and sea.
Our team partnered with Superyacht Services Guide to refresh and modernise their website, enhancing its functionality and user experience.
The new website, which launched in November 2024, included a complete reskin to align with Superyacht Services Guide’s professional brand, along with updated menu templates to improve navigation. We also designed dedicated login portals for service providers and yacht crew, tailored to meet the distinct needs of each group.
The service provider account area now offers features such as claim listings, account management (including profile updates and secure password resets), and automated email notifications for account changes.
To streamline the listing process, we integrated Stripe, allowing users to upgrade their listings with ease. The result is a cohesive, engaging platform that supports Superyacht Services Guide’s mission and provides users with a seamless, modern digital experience.
“The team at Serenity Digital, led by Pete and Stu, are one of a kind - they truly care about each client, learning about the industry you work in, to help with Digital/ Online representation. They are innovative, professional, stick to a budget and are very trustworthy and honest. I couldn’t recommend them highly enough.”
Caroline Blatter
Director
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