~30% First-year attendance increase
Immediate growth in event attendance recorded in the first year following the new website launch.
Increasing show attendance by 95% in two years
Established in 1961, The Antigua Charter Yacht Show is a prestigious event held in Antigua every December, dedicated to providing an exclusive environment in which those in the luxury yacht charter industry can network.
With more than 70 yachts in attendance each year, The Antigua Charter Yacht Show gives yacht captains, crews, charter brokers, marine vendors, sponsors and press the chance to meet, connect and utilise each other’s services.
Immediate growth in event attendance recorded in the first year following the new website launch.
Driven by the introduction of a bespoke online registration portal, accelerating ticket purchases year-on-year.
Broadened brand exposure across search engines, comparing performance between 2023 and 2024.
When we initially connected with the Antigua Yacht Show team, they were in need of a brand refresh, a new website, an integrated registration portal and ongoing editorial marketing support services.
They wanted to modernise their outdated website and refresh their branding, so it better reflected their prestigious position in the luxury yachting industry. Our brief was to deliver an attractive, user-friendly website that would showcase the event’s high-end appeal, perform well in organic search and make it easier for visitors to find information and register their attendance. With registration set to open on 1 June 2023, we had just eight weeks to design and build the new website, develop new branding, integrate content and ensure it was fully optimised for search visibility.
Alongside the website build, our content marketing team were tasked with researching and planning a comprehensive strategy spanning the website, organic social media management and email marketing. The goal was to raise brand awareness, spark interest in the event and ultimately increase attendance and sponsorship.
The final deliverable was to build a bespoke registration portal designed to simplify the registration process for attendees while also streamlining event administration for the Antigua Yacht Show team.
Branding
We kicked this project off with a brand reinvigoration, creating a refreshed identity to sit across the new website and all supporting marketing materials.The rebrand retained the well-recognised 'Antiqua Charter Yacht Meeting' anchor and compass graphic, preserving brand recognition, but our aim was to create a more premium aesthetic for the ‘Antigua Charter Yacht Show’ logo.
Our approach focused on modernising and simplifying the original logo, allowing the anchor and compass to take centre stage. Flexibility was a key consideration and the updated emblem works effectively as a standalone mark, lending itself to a variety of formats.
We selected a modern serif typeface that strikes the right balance between elegance and legibility. The colour palette was carefully chosen to evoke both the personality of the brand and the stunning location of Antigua - a deep, rich blue, teamed with a vibrant turquoise accent.
Website design and build
We employed a carefully considered website design and functionality strategy to ensure the website would serve a diverse range of audiences. As well as being visually engaging, the site delivers a seamless user experience while supporting several key functions which are critical to the success of the event; namely the linked registration portal, the dynamic event schedule and the streamlined attendee directories.
The refreshed brand identity came to life through the website design, featuring the updated logo, new colour palette and modern typeface. The design emphasised large-format visuals, clean spacing and uncluttered layouts. The site was built on Serenity Source, our own bespoke content management system (CMS), using a flexible, block-based layout system that makes content management straightforward and intuitive.
In the first phase of delivery, the new brand was layered onto a fast-loading website optimised for global performance. Responsive design was central to the build, with every element of the site designed with adaptability in mind, ensuring users could access key information quickly and easily, whether on desktop, tablet, or smartphone.
As with all our builds, the site is fully optimised through structured content, clean code and industry best practices to enhance search visibility and support ongoing digital marketing efforts. Clear signposting directs users to essential information - from the event schedule and registration facility to past event photo galleries, news and blogs.
Custom-built registration portal
A year after launching the new website, we delivered a dedicated registration portal for the Antigua Yacht Show, which was a custom-built app integrated with the site. Designed with simplicity and ease of use in mind, the portal offers an intuitive interface that makes registering for the event effortless for attendees. For administrators, it provides powerful tools that offer significant time savings, streamlining tasks that would otherwise require full-time staff support each year.
Integrating the registration portal into the website brought with it a range of user benefits including a dashboard with an inbox for application-related messages, real-time application status updates, payment management, direct attendee registration admin, document upload and even marina map management - all designed to make the registration and event management process smoother and more efficient.
Content marketing support
We developed a flexible content calendar that enables us to deliver consistent, strategic content marketing throughout the year, with focused bursts of activity aligned to ticket launches and key event moments.
The content marketing support we provide includes the regular copywriting and publishing of news and blog articles, targeted email marketing campaigns and organic social media posts published across four platforms. This solution ensures the brand maintains a strong and engaging presence year-round, while maximising visibility and impact during the most crucial moments of the event cycle.
Generated significantly higher website traffic directly through targeted email marketing campaigns year-on-year.
Substantial expansion of corporate brand community and professional audience reach on LinkedIn.
Strong year-on-year increase in social media brand exposure and visual campaign impressions.
Our partnership with the Antigua Charter Yacht Meeting has delivered measurable results across branding, digital infrastructure and marketing performance.
From modernising the event’s online presence to streamlining registration and driving significant audience growth, our integrated approach has supported the event in strengthening its global reputation. This showcases the value of long-term partnership, strategic thinking and data-driven execution - all contributing to the continued success of this prestigious industry event.
We have built strong relationships with the Antigua Charter Yacht Meeting team, fostering a collaborative approach and open dialogue despite working with a variety of people across oceans and timezones. This rapport led to us signing up as sponsors of the 2024 show. The sponsorship saw us attending the show to experience it first-hand, capture photo and video footage of all elements of the show to align with our 2025 social strategy and promote our consultancy service to others in the yachting industry. Our team will also be flying out to support the show again in 2026, so watch this space!
We’re proud to have played a key role in helping the Antigua Charter Yacht Show to simplify their registration process, improve their online presence and achieve remarkable growth across multiple channels.
Through our targeted digital marketing strategies, the event saw a 50% increase in ticket sales in 2024 compared to the previous year. Organic search visibility surged by an impressive 270% and our content marketing efforts saw a 2,800% increase in visits to the website. On social media, our efforts resulted in a 88% growth in Instagram reach and an incredible 504% increase in LinkedIn followers, showcasing the power of a cohesive, data-driven approach to marketing.
If you're keen to learn more about this case study or have similar challenges, don't hesitate to reach out.
