52% Increase in website visits
Year-on-year growth between 2024 and 2025, demonstrating that the new site is attracting a wider, more engaged audience.
Increasing organic search visibility by 500%
Havant Sheet Metal is a well-respected sheet metal fabrication and finishing specialist, serving a diverse range of industries including defence, manufacturing, automotive, pharmaceutical and aerospace. The company has been in business for over 85 years, building up a wealth of experience, and now uses the latest technology, including CNC machining and CNC fibre laser cutting, to deliver products with efficiency and precision. Their website needed to reflect that same precision and ingenuity.
Year-on-year growth between 2024 and 2025, demonstrating that the new site is attracting a wider, more engaged audience.
Well above industry benchmarks, showing visitors actively explore multiple pages rather than bouncing off the site.
Massive surge in visibility across search results, placing Havant Sheet Metal in front of significantly more potential clients.
Havant Sheet Metal is a precision sheet metal fabrication business with a strong reputation built over years of technical delivery. Like many manufacturers in this sector, their digital presence had been left behind, unlike the technologies showcased in their day-to-day operations.
In a sector where many businesses still rely heavily on word of mouth and existing relationships, standing out online represents a genuine competitive advantage. Havant Sheet Metals recognised that and came to us ready to step up online. The existing website was dated and unsecure which pushed forward the urgency for a rebuild.
Brand enhancement
Before we started work on the website, our designer, Jessie saw the potential for enhancing their existing logo to help get the foundations right in preparation for the new website.
As the logo was widely recognised in the industry, rather than a complete redesign we made the case for subtle yet impactful enhancements through considered detail and refined colour changes. New font pairings and iconography followed to give the brand the polish it needed ready for the new website design.
Design, build and photgraphy
We started with a full website redesign and rebuild on Serenity Source, our bespoke content management system. It gave the site the flexibility and performance to grow alongside the business, along with an aesthetic that genuinely reflects the precision, capability and professionalism at the heart of what Havant Sheet Metal does.
For a manufacturing business, a website needs to do a specific job: give procurement managers, engineers and operations leads the confidence that they're dealing with a serious, capable supplier.
Through clear copy and navigation, in action videography and photography and direct call to actions, we’re confident the new site reflects the company’s capabilities effectively while encouraging further contact with the team.
Ongoing content and SEO
Following the successful launch, the relationship evolved into an ongoing marketing support partnership, covering content marketing across blogs and social media, quarterly email marketing campaigns, and full SEO management.
The content strategy aims to position Havant Sheet Metals as knowledgeable and credible within their sector while giving search engines the consistent, relevant signals needed to rank the site for the terms their prospective clients are actually searching. In manufacturing, that kind of sustained presence compounds over time, turning into steady visitor growth, conversions and a stronger pipeline.
Direct user conversions generated in 2025 alone, demonstrating a clear pipeline of visitors ready to do business.
Massive gain for the core term "metal fabrication", backed by a 622% surge for local "near me" search queries.
Exceptional reader retention achieved across 40+ targeted articles, establishing strong industry domain authority.
Since the site launched in 2022, an integrated SEO and content strategy has turned the platform into a powerful organic engine. Beyond on-site copywriting, a series of 13 email newsletters consistently beat industry benchmarks, achieving a 29.5% open rate and a 5.1% click-through rate. This multi-channel approach drove lasting audience interest, resulting in organic search accounting for 54.07% of all website visits in 2025.
This sustained growth cemented the brand's position across critical commercial keywords, including a 336% increase in visibility for "sheet metal fabrication". Google further validated the site's authority by awarding features in AI Overviews and 'People Also Ask' results, proving that targeted, intent-driven content successfully converts casual searchers into high-value leads.
Havant Sheet Metal provides exceptional manufacturing and fabrication services across some of the UK's most demanding sectors, from defence to aerospace. The challenge was straightforward to state but harder to deliver, making sure the right people could find them, and once they did, making sure the site immediately confirmed they'd found the right partner.
A website that reflects the quality of the work, content that builds genuine authority, and SEO that keeps the business visible where it matters most, that's what this project has delivered. The results speak to a wider point too. Havant Sheet Metal now has a digital presence that matches the standard of their engineering, giving them a real edge over competitors still relying on dated sites and inconsistent marketing.
If you're keen to learn more about this case study or have similar challenges, don't hesitate to reach out.
