Reach the boardrooms, technical leads and decision makers who drive your industry’s growth.
In the complex world of B2B sales and especially in technical sectors like aerospace, maritime and defense, you aren't just selling a product; you are building a multi-stakeholder consensus.
LinkedIn advertising is the only platform that allows you to target individuals not just by their interests, but by their professional reality: their job title, their seniority and the specific company they work for. A purchasing decision rarely comes down to a single person. It involves technical leads, procurement managers, finance directors and board-level sign-off, often over a sales cycle that spans months. Reaching all of them, with the right message, at the right stage of that process, is one of the hardest challenges in B2B marketing. LinkedIn is the only platform built to help you do it.
In recent years the strategy has moved beyond simple "sponsored posts." With the introduction of Qualified Lead Optimization (QLA) and Thought Leader Ads, LinkedIn has become a full-journey channel. We help you move away from the high-friction "download our PDF" approach toward a strategy of continuous brand authority, ensuring that when your prospects are ready to enter a buying cycle, your business is the only logical choice.
Our strategic offering provides a considered framework that targets higher value decision makers and integrates data signals to secure board level consensus; transforming LinkedIn into a scalable lead-generation engine that drives measurable commercial growth.
We use LinkedIn’s advanced data to reach your exact Ideal Customer Profile (ICP). We layer job function, industry and company size with Predictive Audiences, using AI to find new prospects who mirror the behavior of your most successful closed/won deals.
We deploy the right tool for every stage of the journey. From Document Ads that offer ungated value to Thought Leader Ads that amplify your senior team’s authentic voice, we ensure your brand looks credible and human, not just like another corporate advertiser.
We don't just optimise for "clicks." We bridge the gap between LinkedIn and your CRM (HubSpot, Salesforce, Proprietary etc.) using the Conversions API where possible. This allows us to feed revenue data back to LinkedIn, training the algorithm to find "qualified leads" rather than just people who fill out forms.
Most B2B sales involve 10 or more stakeholders. We implement retargeting loops that "warm up" entire buying committees. If a Technical Director visits your site, we ensure the Financial Director also sees your case studies, building consensus across the organisation.
Fill in our short form to arrange an initial conversation about your target audience and your commercial goals.
Our clients have benefitted from preferential outcomes on LinkedIn; read our case studies for more information.
Investing in expert LinkedIn management directly supports the financial and operational health of your business. Our advertising management activity speaks to our three promises.
LinkedIn Ads typically deliver a 121% ROAS for B2B brands. By reaching decision-makers directly (and particularly those you otherwise would struggle to find), you shorten the sales cycle and increase your average contract value (ACV).
Data shows that accounts exposed to your LinkedIn ads convert 46% better in paid search. LinkedIn makes every other marketing channel perform at a higher level.
Detailed attribution through the conversions API allows you to treat your ad spend as a measurable investment. You can see exactly which campaigns are driving pipeline and closed-won revenue, allowing for accurate financial forecasting.
Our approach to LinkedIn advertising replaces generic outreach with an engineered strategy that nurtures complex buying through a non-linear journey of discovery and validation.
We define the precise job titles, company lists and buying groups within your target market to ensure your message reaches the exact individuals who hold the budget.
Our team crafts high-value ads in varying formats that deliver genuine technical insights, establishing your brand as a trusted industry authority from the very first impression.
By bridging your CRM data with LinkedIn’s bidding engine via the Conversions API, we train the platform’s algorithm to optimise for top-line revenue rather than vanity clicks.
We manage sophisticated retargeting sequences and frequency caps to maintain a consistent, authoritative brand presence throughout the entirety of your long-form B2B sales cycle.
We understand the technical nuances of B2B marketplaces. Our in-house team of experts don't just "run ads", they understand maritime engineering, procurement, luxury travel, professional services and much more. We speak the language of your customers.
LinkedIn advertising rewards relevance. The more precisely your message speaks to the professional reality of your audience, the better it performs. That requires more than platform knowledge. It requires a genuine understanding of the sectors, the buying processes and the language of the people you're trying to reach. That's where we're different.
Our team has hands-on experience working with businesses in maritime, aerospace, defence, engineering, professional services and luxury travel, among others. We don't need everything translated into marketing language before we can work with it. We understand the technical context well enough to craft messaging that resonates with a procurement manager, a naval architect, or a C-suite decision-maker without losing accuracy or credibility in the process.
We also understand that LinkedIn advertising in high-value B2B sectors isn't measured in clicks and impressions. It's measured in pipeline. Our reporting focuses on the metrics that actually matter to your business, cost per qualified lead, cost per company influenced and the downstream impact on your sales process, explained in plain English rather than hidden behind vanity metrics.
As a Cyber Essentials Plus and ISO 9001 accredited consultancy, we manage your data, your audience targeting and your brand reputation with the level of professional rigour that regulated and high-value sectors rightly demand. You'll always know what we're doing, why we're doing it and what commercial difference it's making.
LinkedIn ads are paid advertisements that appear across the LinkedIn platform, reaching its more than one billion professional users while they're in a work-focused mindset. What makes LinkedIn distinct from every other advertising platform is that it targets people based on their professional identity, job title, seniority, industry, company size and the specific organisation they work for, rather than their browsing behaviour or general interests. This makes it uniquely powerful for B2B advertisers who need to reach specific decision-makers within specific types of organisation, rather than casting a wide net and hoping the right people are in it. Ads can appear in the feed, in messaging, or alongside content and can take a variety of formats from sponsored posts and video to lead generation forms that allow prospects to enquire without ever leaving the platform.
Because you are paying for the quality of the audience. On LinkedIn, every click is a professional in your specific industry. While the CPC is higher, the Cost Per Opportunity is often significantly lower than other platforms
This is a powerful format that allows us to "sponsor" a post from one of your employees’ personal profiles. It feels more authentic and credible than a standard company ad and typically sees 2-3x higher engagement rates.
Yes. Through Account-Based Marketing (ABM) lists, we can target your "dream client" list directly, ensuring that only employees at those specific firms see your high-value messaging.
Yes, almost exclusively for lead generation campaigns. Native forms are pre-filled with the user's LinkedIn data, resulting in a much higher conversion rate and lower friction than sending users to a website form.
We charge a one-off setup fee which covers everything needed to get your LinkedIn campaigns built on the right foundations, including audience architecture, campaign structure, LinkedIn Insight Tag and Conversions API implementation and lead generation form configuration. The exact cost depends on the complexity of your setup and what you want to achieve. Ongoing management is charged as a straightforward monthly fee covering audience refinement, creative testing, performance monitoring and reporting. We don't charge a percentage of your ad spend, so our incentives are always aligned with your results rather than encouraging you to spend more than you need to. The more you invest with us over time, the more cost-effective our fees become. Ad spend is paid directly by you to LinkedIn and we'll make sure your Campaign Manager account and billing are configured correctly from the outset.
LinkedIn is more expensive on a cost-per-click basis than most other advertising platforms and it's important to be upfront about that. The premium reflects the quality and precision of the audience you're reaching. A click from a senior procurement manager at a target account is worth considerably more than a click from an unqualified browser on a cheaper platform, even if it costs more to achieve. The right budget depends on your goals, your target audience size and your sales cycle. Rather than giving you a number before we understand your business properly, we'd prefer to have a conversation first. From there we can give you a realistic picture of what's achievable at different investment levels and help you make a confident, informed decision about where to start.
If you have more questions why not schedule a call with one of our friendly experts?
