Reach the decision-makers that Google misses. Optimise your B2B advertising for corporate environments and discerning personal audiences.
While most companies obsess over Google, the savvy B2B advertiser knows that a significant portion of their target audience, especially in corporate, engineering and government sectors, operates in a Windows-heavy environment.
In these workplaces, Microsoft Edge is the default browser and Bing is the default search engine. Microsoft Advertising (formerly Bing Ads) often delivers a higher average order value and a lower cost-per-click (CPC) than Google. Because the competition is lower, your budget can often go further.
Our team helps you capitalise on "professional-first", more discerning audiences, ensuring your brand is visible exactly where high-level procurement officers and technical directors conduct their daily research.
We use technical audience synchronisation and multi-device targeting across the Microsoft ecosystem to reach higher value consumers and professional decision makers at the precise moment of commercial or personal intent.
We manage your presence across the entire Microsoft ecosystem, including Bing, Yahoo, AOL and the Microsoft Audience Network (MSN, Outlook and Edge). We ensure your ads are visually consistent and technically optimised for every platform.
If you are already running Google Ads, we can "import and optimise" your campaigns for the Microsoft environment. We don't just copy and paste; we adjust the strategy to account for the slightly older, more affluent and more corporate demographic found on Bing.
We focus on ad scheduling and device targeting that mirrors the B2B working day. We ensure your ads are most visible during office hours on desktop devices, where complex B2B due diligence and purchasing decisions actually happen.
Unique to Microsoft Advertising, we can target users based on their LinkedIn profile data. We can show your ads specifically to people based on their Job Function, Industry and Company, ensuring your technical message reaches the exact director or engineer you need.
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Learn more about the positive outcomes we’ve achieved for clients using Microsoft Ads.
Investing in Microsoft ads directly supports the financial and operational health of your business, in both B2B and B2C environments.
By diversifying your ad spend, you reach an audience that may be entirely invisible on Google. This broadens your sales funnel and captures leads that your competitors are likely ignoring.
With lower competition and the ability to target by LinkedIn job title, your cost-per-acquisition (CPA) is often significantly lower than other digital channels.
Detailed conversion tracking and clear return on investment (ROI) data turn your ad spend into a predictable, measurable business asset. It allows for accurate forecasting of lead volume and sales growth.
Most agencies set up Microsoft ads as a direct copy of their Google campaigns and leave them to run. We don't. Microsoft ads requires a fundamentally different approach to get the best out of it and our process is built around the specific behaviours and characteristics of the professional audience that makes the platform so valuable for B2B advertisers.
Before we build anything, we develop a detailed picture of who we're trying to reach. That means identifying the specific job functions, industries and company sizes that represent your highest-value prospects, alongside the technical search terms they use when they're actively looking for solutions like yours. This foundation shapes everything that follows.
We build campaigns with a desktop-first structure, because B2B decision-makers researching complex purchases are far more likely to be sitting at a work computer than browsing on a phone. Ad scheduling can be configured to focus your budget on working hours, so you're not paying for clicks from people who stumbled across your ad on a Sunday evening with no intention of taking action.
This is where Microsoft ads genuinely separates itself from Google. We layer LinkedIn profile data directly onto your campaigns, allowing us to adjust bids based on job title, seniority, industry and company size. That means your ads show more prominently to the people who actually have the authority and the budget to make a purchasing decision.
Getting the click is only half the job. We work with you to ensure the pages your ads lead to match the intent and expectations of a professional B2B audience. A decision-maker who clicks on a technical ad and lands on a generic homepage will leave immediately. We make sure that doesn't happen.
Getting the click is only half the job. We work with you to ensure the pages your ads lead to match the intent and expectations of a professional B2B audience. A decision-maker who clicks on a technical ad and lands on a generic homepage will leave immediately. We make sure that doesn't happen.
You receive clear, jargon-free reporting that connects campaign activity directly to commercial outcomes. Impressions and clicks are useful context, but what we focus on is cost per lead, conversion rate and return on ad spend, the numbers that actually tell you whether your investment is working.
We understand the nuances of the corporate sales cycle. We don't just chase clicks; we chase contracts.
For businesses in technical and high-value sectors, Microsoft ads isn't just another advertising channel. It's a direct line to the decision-makers who matter. But reaching them effectively requires more than a well-structured campaign. It requires a genuine understanding of how they think, what they're looking for and what it takes to earn their trust. Our in-house PPC specialists work alongside our copywriters and creatives to ensure every ad is authoritative, technically credible and compelling enough to prompt action from an audience that doesn't respond to generic sales language. We know the difference between writing an ad for a procurement manager at a defence contractor and one for a marketing director at a consumer brand and we approach them accordingly.
We bring commercial understanding to everything we do. Microsoft ads data tells us who clicked and when. Our job is to connect that to what actually matters to your business, whether that's cost per qualified lead, contract value, or return on ad spend. You'll never receive a report full of numbers that don't mean anything. We explain what the data is telling us in plain English and what we're doing about it.
As a Cyber Essentials Plus and ISO 9001 accredited consultancy, we operate with the level of professional rigour and data security that sectors like maritime, defence and aerospace rightly demand. That's not a badge we wear lightly. It reflects how we work across every client relationship, regardless of sector or budget size.
For B2B, absolutely. While the volume is lower than Google, the quality of the traffic is often higher. Bing users are more likely to be using a work computer, be in a senior role and for home users, have a higher household income.
Yes. This is the standout feature of Microsoft ads. We can target or "bid up" on specific companies, industries and job functions based on the user's LinkedIn profile, even while they are just searching on Bing.
We recommend a dedicated budget to test the platform properly. Because the cost per click is lower, even a modest monthly spend can provide enough data to prove the platform’s value to your business.
We charge a one-off payment for setup, which will depend on the complexity of your campaigns and what you want to achieve. For ongoing management, we charge a simple monthly fee which covers monitoring, optimisation and reporting. We do not charge a percentage based on how much you are spending. The more you spend with us, the more cost effective our fees become. Ad spend will be paid directly by you to the advertising platform(s) that you are running ads on and we’ll support you where needed with the setup of each platform to ensure billing is configured correctly.
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