The Four Pillars of Serenity Digital - Growth
DATE: 3rd December 2024
CATEGORY: creative
TAGS: content strategy, email marketing, employee engagement, search engine optimisation, social marketing, web development
AUTHOR: Rob
For the last 12 years, we have worked tirelessly to develop our Growth department into a thriving hub of creativity, filled with passionate superstars who understand what it takes to take a brief and transform it into something truly great.
Our Growth team pride themselves on making sure that each service is individually tailored to businesses like yours.
But for those of you who haven’t worked with us before, we would love to share an overview of the growth and lead generation services we provide.
Our Growth Marketing Services
Search Engine Optimisation (SEO)
SEO makes your website easier to find in search engines. Whilst some think SEO is a sprint, we understand that it is a marathon (in a good way).
Investing in organic SEO takes time, but it offers a more affordable option compared to pay-per-click advertising and can yield powerful results. As part of this service, we conduct in-depth keyword research and SEO audits to ensure we have all the information we need to optimise your content.
Find out more about our Search Engine Optimisation services.
Pay-per-click (PPC) Marketing
From paid search to display advertising, YouTube adverts, and conversion tracking consultancy, the Serenity superstars excel in managing all aspects of PPC marketing.
They use their extensive knowledge to target the adverts at customers who are most likely to click, leading to increased conversions and more leads for your business.
Find out more about our pay-per-click services.
Re-marketing
If someone visits your website and does not convert into a paying customer, all is not lost. You can encourage them back with tailored remarketing advertisements.
Run through the Google Display Network, our adverts create consistent touchpoints that keep your brand in your customers' minds.
Find out more about our remarketing services.
Email Marketing
Gone are the days of blanket-emailing customers. In this era of email marketing, it’s all about the data: the open rate, the click-through rate, the personalisation, and the segmentation. In short, it’s about adding value to your customers’ lives.
Our clients benefit from custom email marketing software with real-time reporting, which is vital for monitoring campaigns and planning future strategies.
Find out more about our email marketing services.
Content Management
If you lack the time or resources to fully invest in content marketing, why not let the superstars at Serenity assist? From regular social media posts to blogs and engaging press releases, we offer a range of content marketing services tailored to your business.
These services include monthly reporting, which will provide transparent feedback on what’s working and what we’re doing to improve results.
Find out more about our content management services.
Social Marketing
Blending your company voice with the latest social media trends may seem daunting, but it doesn’t have to be. We can help your business thrive in this ever-changing world, and your customers will appreciate the simpler, more connected experience.
Social marketing drives website traffic, boosts brand awareness, and positions your company as the leading expert in your field.
Find out more about our social marketing services.
Public Relations
If your company struggles to decide which publication to target, we will guide you. From nurturing unique relationships, maximising your press reach, and effectively communicating your achievements, our PR services are tailored to your needs.
You can use this service to promote press releases, FAQs, award nominations, and interviews, whether planned or ad-hoc.
Find out more about our public relations services.
Website Analytics
In the marketing world, data is key. Our clients can now gain deeper insights into their websites and online presence than ever before. Those who retain our services benefit from ongoing performance monitoring and improvement. We set up these goals to their specifications and manage them on a monthly basis.
Find out more about our website analytics services.
To summarise
If you’re interested in discussing any growth opportunities for your business, please drop us a note below, or email us directly.
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