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Social media advertising

Target the exact decision-makers you need with data-driven paid social campaigns.

Boost your social presence

Serenity's PPC manager in a meeting

What is social media advertising and why does it matter?

Organic social media is great for brand personality, but today, simply "posting and praying" isn't a viable growth strategy.

Social media advertising (paid social) allows you to bypass the algorithm and place your message directly in front of the people who hold the budget.

For businesses in technical or niche sectors, like maritime, aerospace, or specialist property, you don't need millions of impressions; you need the right fifty people to see your expertise. For brands operating in busy retail and ecommerce environments, you need a wide spread of content delivered cost effectively to bring engagement and sales.

Whether it’s reaching a Chief Engineer on LinkedIn, a luxury property investor on Instagram or a single unit purchase for your ecommerce store, paid social offers precise targeting. We focus on lead generation and brand authority, ensuring your spend is converted into measurable business opportunities, not just vanity metrics.

Optimise your social ad spend

Social media advertising team chatting about social media advertising Serenity's graphic designer creating social media assets

Our social media advertising services

By bridging the gap between precise platform targeting and considered creative execution, we deploy retargeting across the LinkedIn and Meta ecosystems to nurture prospects and customers throughout the entire buyer journey and establish your brand as a definitive authority and trustworthy brand to purchase from.

LinkedIn ads for B2B

The gold standard for B2B lead generation. We target by job title, industry, seniority and even specific company names. We manage everything from Sponsored Content to InMail campaigns, positioning your brand as a thought leader in your field.

Meta advertising (Facebook & Instagram)

We leverage Meta’s sophisticated AI to reach both high-value B2C consumers and B2B decision-makers. From Advantage+ Shopping campaigns that drive high-volume retail sales to precise demographic targeting for luxury sectors and property, we find your audience where they spend their downtime.

Precision retargeting & cart recovery

Most buyers, whether B2B or B2C, don't convert on their first visit. We implement retargeting pixels and Dynamic Product Ads (DPA) to remind prospects of your product and service benefits at a later date. Whether they are researching a complex technical contract or an abandoned a high-value consumer purchase, we keep your brand top-of-mind with relevant case studies or "buy now" incentives.

Creative & direct response copy

A campaign is only as strong as its creative. Our in-house designers and copywriters produce striking visuals and "thumb-stopping" short-form video engineered for performance. We blend the "art" of lifestyle branding for B2C with the "science" of authoritative copy for B2B, ensuring your ads cut through the noise.

AI-driven eCommerce optimisation

For our B2C clients, we focus on the technical "under the hood" optimisations that the algorithm craves. By optimising your product feed and implementing Conversions API (CAPI), we give social platforms the high-quality signals they need to find your most profitable buyers at the lowest possible cost.

“Social media ads can be the most precise tool in the modern marketing shed. We don't just 'run ads'; we build funnels that catch the interest of a prospect on LinkedIn or a customer via Meta and nurture them until they are ready to commit; whether that be via making a purchase or by sitting down with you to talk business.”

Apphia

Pay Per Click Marketing Manager

Apphia, Pay Per Click Marketing Manager

Let’s talk about your social strategy

Fill in our short form to arrange an initial consultation about your target audience and your lead-generation or sales goals.

Their vast expertise and knowledge have delivered great ROI to our business and have seen our brand grow steadily year on year via the successful website we built together and the PPC management they take care of. They have always delivered 100% and often assisted with queries/requests beyond our agency… Read more

Capita

What stood out most was not only the quality of the work delivered, but also the kindness and support shown by everyone involved behind the scenes.

Horizon Yacht Charters BVI

Serenity has been a genuine extension of our team, always proactive, responsive and willing to challenge ideas to achieve the best possible outcome. Their expertise has helped us deliver integrated campaigns across multiple brands, support international growth, improve our visibility and create a consistent, professional identity across every touchpoint.

Hughes & Salvidge

Social media advertising in action

Our case studies demonstrate the impressive outcomes we’re able to provide for our clients who’ve entrusted us with their advertising budgets on LinkedIn, Facebook and Instagram.

The commercial value of paid social

Investing in professional social media advertising directly supports the growth and operational health of your business; all important facets in calculating the real-time financial value of your brand.

Meet with our consultants

Commercial growth

Paid social allows you to (tactfully) "force" your way into new markets or territories. It provides a scalable way to reach decision-makers who haven't heard of your brand yet or customers who will benefit from your products, accelerating your sales pipeline.

Operational efficiencies

Broad-spectrum advertising is a blunt instrument that often forces you to pay for thousands of eyes that will never buy what you’re selling. We strip away that inefficiency, ensuring an engineering lead sees your ad while a doctor, who has zero use for your technical solution, never even knows it exists. This transforms your ad spend from a "hopeful expense" into a financial asset, where every pound is deployed only where it can actually move the needle.

Increased organisational valuation

Consistent lead generation through social channels reduces your reliance on expensive third-party lead brokers. It builds a proprietary database of prospects that adds long-term value to your business.

Our strategic delivery in action

Our structured social advertising methodology replaces digital guesswork with decades of expertise, turning compelling creatives and precise targeting into a predictable engine for commercial growth.

Audience research

We map the specific job titles, interests and habits of your ideal buyers to create a definitive blueprint that ensures your message reaches the right device, every time.

Creating beautiful visuals

Our in-house designers and videographers collaborate physically to build "thumb-stopping" assets and authoritative copy that instantly establish professional trust in a crowded feed.

A/B split testings

We deploy structured A/B experiments across headlines and visuals to replace creative hunches with hard, data-backed proof of exactly what triggers an enquiry or a purchase from your audience.

Budget optimisation

By doubling down on the segments with the highest proven returns, we transform your advertising from a speculative expense into a predictable, high-yield balance sheet asset that drives long-term growth.

Why partner with Serenity Digital for social ads

With nearly two decades of experience, we’ve evolved beyond the "likes and emojis" of traditional social agencies to treat these platforms as commercial tools for driving measurable business growth.

Serenity's Head of Growth Marketing, Dolly

We begin each project from the ground up, crafting campaigns tailored to your specific needs. We meticulously research, adjust and monitor your campaign to ensure it aligns with your desired results. Our multi-disciplinary team of experts isn’t a loose collection of scattered freelancers; we are a dedicated group of specialists who collaborate physically under one roof, allowing our advertising managers, videographers and developers to solve complex problems and refine your creatives in real-time.

When you work with us, you're not hiring an external entity but welcoming a dedicated group of professionals who are committed to understanding your vision, objectives and challenges. We're here not just to execute campaigns but to contribute ideas, insights and solutions that propel your business forward. This stability is anchored by our low staff turnover, providing you with a level of long-term strategic continuity that agencies, often plagued by a "revolving door" of account managers, simply cannot offer. We understand that for a maritime fleet manager, an ecommerce shop owner or a defense procurement officer, credibility is a high bar, which is why we treat your reputation with the professional rigour of a firm that is both Cyber Essentials Plus and ISO 9001 accredited.

Serenity's copywriter for social media ads

Social media advertising FAQs

Absolutely. While B2C is more about impulse buys, B2B is about "discovery." Social ads are often the first time a prospect encounters your expertise. By targeting the right job titles on LinkedIn, you are essentially skipping the gatekeeper and going straight to the decision-maker.

This depends on your audience size. We generally recommend a starting "test" budget to gather data. Once we identify the ads that are converting, we can scale the spend to a level that meets your specific lead-generation targets.

We implement full conversion tracking. This means we can trace a lead from the moment they clicked your ad on their phone to the moment they filled out a form on your website. No guesswork, just hard data.

If you have more questions why not schedule a call with one of our friendly experts?

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