Dixon Balston Design
We wouldn't think twice about recommending Serenity Digital...
Dixon Balston Design
Dixon Balston Design specialise in bespoke, handmade carpentry and joinery - having seen examples of their work on their previous online communication, we got in touch to offer our services.
We approached Dixon Balston Design as their existing website was not doing the quality of their craft justice. Having met with them several times to discuss what they needed, it was clear that being able to control the content of the website at a minimal cost was of huge importance. Having a great portfolio on their site was also extremely important so that they could keep current and future clients abreast of their collection.
At that time Dixon Balston Design were not very active on social networks either, which they understood to have good value in engaging with their audience.
Our interpretation of the brief resulted in a portfolio style layout which utilised high resolution photography of their work. Every page of the site has a high quality photo of their pieces which really demonstrate how precise their craft is.
The site benefits from news and blogs, gallery pages, many contact points, search engine friendly code and social network integration. We created the site around their existing branding which was being used on Van signage and stationery - this ensured the continuity of their identity throughout their communication with prospects, clients and suppliers.
Content manageable through Serenity Source, the site is now being controlled by the team at Dixon Balston Design and they regularly update their blogs and gallery photography with new pieces they’re working on. Having received additional training and support on social networking updates, they keep their audience up-to-date with photos of completed works, updates in the workshop and launches of new news and blogs on the website.
Since launch the site has had 66% of it's visitors find the website for the first time. SEO techniques and an increase in content generation on the website, combined with their increased use of social networks have ensured that the site is being found in organic searches and by more prospects, clients and suppliers.
"We wouldn't think twice about recommending Serenity Digital to anyone looking for a new website. The design exceeded our expectations and we think fully represents the look we wanted. We feel their approach is reassuringly professional and the training and support we have and continue to receive is second to none. Thank you for all of your hard work!"
Jo Balston, Dixon Balston Design