Heather

Copywriting & Search Executive

Blending creative storytelling with technical SEO, Heather crafts compelling content that drives organic growth.

At a glance

As a Copywriting and Search Executive, Heather leads the words behind Serenity’s client and internal content, shaping how brands sound across blogs, case studies, email and social media so that every piece of copy is doing its job.

Day to day, that means writing and refining content across a broad range of clients, from brownie companies to ebike rental providers, alongside Serenity’s own blog, newsletter and social channels. She works closely with the design, development and technical SEO teams to make sure copy and visuals work together, keeping a close eye on style and tone so that everything published sounds considered and meaningful.

Rather than treating SEO and copywriting as separate disciplines, Heather works them together from the start, keeping overall creative direction and strategy in mind to build content that reads naturally for a person while still doing the job for search engines.

Heather Page, Copywriting & Search Executive, laughing in a meeting

Heather Page, Copywriting & Search Executive, looking up at the camera in a client meeting

“Each person at Serenity is an expert in their field which makes collaboration an absolute joy; learning from and rooting for each other make this a unique place to work.”

When you need Heather

Heather is invaluable when a business has plenty to say but no clear way to say it, or when content exists, but needs a creative strategy to enable growth. Being able to view things from varying perspectives and seeing the potential in others to bring in more value is a key skill Heather can bring to your business.

If you're experiencing:

Generic sector content

Written output that fails to convert because it sounds indistinguishable from everyone else in your industry.

Stalled publishing pipeline

A blog or newsletter strategy that has ground to a halt due to a lack of time, direction, or momentum.

Unleveraged social proof

High-value assets like customer case studies sitting unused instead of actively driving credibility and conversions.

“My favourite part about working with clients is uncovering value from content they didn’t know existed and making it shine.”

Areas of specialism

Content strategy and blogging

Planning and producing long-form content, from thought leadership to case studies, that builds authority and supports organic growth as well as providing value for the end user.

SEO copywriting

Writing content built to rank and to read well, blending keyword strategy with a natural, human voice so nothing feels written only for search.

Email marketing

Writing and testing newsletter campaigns to build channels clients actually own.

Social content

Adapting core content into carousel, LinkedIn and Instagram formats, tailoring each message to each platform’s audience.

Outside the 9 to 5

Outside of work, Heather is driven by time outdoors and a good dose of creativity. Weekends are usually spent exploring somewhere new with the family and a picnic in tow, or working on her big garden project following a full house renovation. Alongside that, she paints watercolours, some of which she sells and takes on commissions, giving her a creative outlet that runs on a very different rhythm to client deadlines.

At home, life centres around her two young children, her husband and dog. She balances busy family life with a love of reading, a love of music shared with her family and outdoor adventures.