Ida

Graphic and User Interface (UI) Designer

Blending stunning visual design with seamless UX, Ida creates digital assets that guide target audiences to take action.

At a glance

As a Graphic & UI/UX Designer at Serenity, Ida’s core focus is transforming client briefs into stunning visuals. Her graphic design work is primarily centered around designing websites and brands, but she is equally skilled at producing engaging motion graphics.

Day to day, Ida designs websites, creates brand assets, and produces motion graphics tailored for a wide range of mediums, including websites, social media, and digital billboard screens. She collaborates closely with developers, other designers, content marketers, and clients to oversee the production of visual assets that support wider marketing activity. On the UI/UX side, she carefully considers how people actually use digital products to ensure they are as intuitive as they are attractive. This involves wireframing, designing user flows, and building out interfaces using tools like Figma, all while taking responsibility for maintaining strict brand consistency across everything the consultancy produces.

Ida uniquely approaches her discipline by looking at not only how a design looks, but how it performs. Every design decision she makes considers whether it visually represents the brand correctly, while also ensuring it helps users easily achieve what they came to do.

“I love the people and the clients I get to work with every day at Serenity. I have always had the urge to merge functionality with aesthetically pleasing design, and make a product or space easy to use without compromising on the creative design. This collaborative environment gives me the perfect opportunity to bring UI/UX vision to life in every website I design.”

When you need Ida

Ida is the person to call when a project involves something your customers will see or interact with, from websites and apps to brand identity and campaign visuals.

If you're experiencing:

High bounce rates

A website getting decent traffic but suffering from a low conversion rate, suggesting visitors aren’t finding what they need.

Inconsistent brand identity

A brand that looks visually disconnected across your website, social media, and marketing materials, making the business feel less credible or established.

Design capacity constraints

A new product or campaign launch that needs high-quality visuals, but you lack the in-house skills or bandwidth to design them to a professional standard.

Confusing user experience

Customer feedback suggesting a website or app is frustrating, unclear, or hard to navigate.

“I enjoy problem solving and look at every brief as a great challenge and aim to solve it through intuitive design. Seeing a brand transform visually and perform better as a direct result is incredibly rewarding.”

Areas of specialism

Brand and visual design

Creating and applying visual identities, including logos, colour palettes, and typography, and carrying that consistently across websites, social media, and marketing materials.

UI/UX design

Wireframing and designing user flows for websites and apps, focused on making them intuitive to navigate and highly effective at guiding visitors towards taking action.

Marketing collateral design

Producing on-brand assets for campaigns and day-to-day marketing needs, ranging from social graphics and email templates to presentation decks and digital ads.

Conversion-focused design review

Assessing existing pages or user flows to identify exactly where design or usability is holding back performance, then recommending or making changes to improve engagement and conversions.

Outside the 9 to 5

Outside of work, Ida is driven by a deep love for horses, gardening, and the great outdoors. Originally from Norway, she frequently flies home mainly to visit family and stay connected to her roots.

She thrives on spending quality time with her loved ones and friends, always looking forward to fun, adventurous days out.

“Whether I'm out in nature, spending time with my family and friends, or heading back to Norway, I find that stepping away and experiencing the outdoors keeps me grounded. Those adventures and moments of connection inspire the fresh, purposeful designs I create at work.”