Apphia

Pay Per Click Marketing Manager

Connecting online visibility with conversion rate optimisation, Apphia turns high-intent traffic into profitable customers.

At a glance

Apphia shapes paid advertising and search engine optimisation strategies designed to drive a genuine return, focusing on commercial impact to avoid getting distracted by superficial vanity metrics. She looks past simple click counts to understand how visitors search and make purchasing decisions, ensuring every website visitor has a high chance to deliver measurable value.

Day-to-day, Apphia keeps a close eye on active accounts across search and social platforms such as Google Ads and Meta Ads. She stays in regular contact with clients to discuss performance and explain strategy updates clearly, ensuring nobody ever wonders where the budget goes. Between paid advertising campaign checks, she writes and refines website content so it engages search engines and actual readers equally well.

Apphia knows that attracting traffic is pointless if visitors leave the moment they land on a page. Her approach links search visibility directly with conversion rate optimisation and clear messaging. Bringing qualified leads to a page represents only half the job, so she focuses on turning those visitors into lasting customers.

Apphia at her desk discussing Google Ads

“I love that nobody works in a silo here because we genuinely build on each other's ideas to get the best results. Having such a broad mix of specialist skills in-house makes solving complex problems feel collaborative and straightforward.”

When you need Apphia

Apphia is vital when your online marketing isn't delivering a clear return, whether that means stagnant revenue growth, ad budgets leaking across disconnected campaigns, or a frustrating gap between paid ad clicks and actual conversions.

If you're experiencing:

Stagnant online growth

Apphia aligns search strategy, paid media, and site performance into a unified engine that drives actual revenue.

Wasted advertising spend

She eliminates budget waste across disjointed search and social campaigns to ensure your marketing investment yields real returns.

Ad and landing page disconnect

She analyses the full user journey to fix gaps between your ads and landing pages, turning passing clicks into paying customers.

Opaque marketing analytics

She demystifies black-box Google Ads dashboards and search reports, plugging hidden budget leaks and turning complex data into clear action.

“There is a great joy in making sense of complex website data for a client. Once you understand where your traffic is going and why visitors leave, you can start making changes that deliver immediate value.”

Areas of specialism

Paid search and social advertising

Spanning platforms like Google Ads and Meta Ads, Apphia builds and manages targeted campaigns that ensure your budget reaches high-intent users and generates revenue.

Organic search strategies

Apphia builds long-term visibility across traditional search engines and AI platforms. By structuring website content around real user intent, she ensures your brand stays visible as search habits evolve.

Analytics and conversion tracking

Campaigns only deliver true value when you can track their impact and feed the data back into the machine, so Apphia configures models that bring clarity to site traffic and user behaviour. She eliminates guesswork by pinpointing lead origins and uncovering the exact paths visitors take before purchasing.

Conversion rate optimisation

Apphia analyses user journeys to pinpoint friction points where potential customers drop off. Refining page layout and messaging allows her to turn a higher percentage of existing web traffic into paying clients.

Outside the 9 to 5

Outside of work, Apphia is driven by her local church, her Christian faith, and an active lifestyle. She stays busy at her church, where she loves spending quality time alongside her family and friends. Staying active is a good part of her routine, so when she is not catching up with loved ones, you may find her out on a run, on a walk or on the netball court, bringing the same high-energy, team-first mentality that shapes her daily work.

At home, she balances that active lifestyle with hands-on projects and time spent in the kitchen. She frequently finds herself pulled into the world of DIY, whether she is (perhaps begrudgingly) holding a paintbrush or acting as a project partner to her husband to get a job done properly. Once the tools are put away, Apphia unwinds by cooking up proper homemade meals from scratch or spending a quiet afternoon baking.

Apphia smiling at Kyanah discussing PPC and SEO

“I believe in giving my absolute best in every area of life, whether I am on the netball court, working at my church, or building a Google Ads campaign. That drive to work hard and deliver high standards naturally flows directly into my client work every day.”