Danielle

Search Marketing Executive & Photographer

Whether optimising paid ad campaigns or shooting drone video, Danielle ensures clients show up flawlessly on digital channels.

At a glance

As a Search Marketing Executive and Photographer at Serenity, Danielle’s core focus spans paid search advertising, Search Engine Optimisation (SEO), and Generative Engine Optimisation (GEO), alongside capturing stunning photography, video, and drone footage for both our Consultancy and clients.

Day to day, she builds ads, designs landing pages, and creates assets across Google and Microsoft, keeping a sharp eye on bidding strategies and budgets to drive down cost-per-acquisition. Simultaneously, Danielle grows organic traffic through meticulous keyword research and content optimisation, testing out SEO and GEO optimisation opportunities so that clients appear in modern AI overviews. She collaborates closely with the tech team to squash site bugs, copywriters to maintain high-quality content, and the growth team to keep all channels perfectly aligned. Alongside this, she frequently steps away from the desk to direct and capture high-quality photo and video shoots.

Danielle uniquely approaches her campaigns by targeting real search intent rather than chasing vanity traffic. Using real-time data, she identifies exactly what drives conversions and strips out wasted ad spend. Creatively, she champions authentic, high-quality visuals over generic stock photos or AI-generated images, ensuring brands are represented at their absolute best across websites, emails, social media and paid ads.

Danielle Rohan, Search Marketing Executive & Photographer, smiling in a meeting

Danielle Rohan, Search Marketing Executive & Photographer, in the photo studio

“From my first day, I was struck by how caring, supportive, and skilled everyone here is. Our leadership has built a dynamic team that respects each other's time, solves problems collaboratively, and genuinely has fun getting things done.”

When you need Danielle

Danielle is vital when a business needs to cut wasted ad spend, get real results from search, and show up with authentic, high-quality media across all their digital channels.

If you're experiencing any of the following, Danielle can help:

Unprofitable ad spend

Wasting budget on ad clicks that do not turn into actual sales or leads.

Poor search and AI visibility

Struggling to rank on search engines or feature in modern AI Overviews and Large Language Models (LLMs).

Generic visual content

Relying on outdated imagery, bland stock photos, or obvious AI images that fail to build trust with your audience.

Underperforming landing pages

Sending paid or organic traffic to landing pages that simply do not convert visitors into customers.

“There's nothing more satisfying than getting stuck into the data, sorting out the blips on an account or website, and seeing performance shift from spending money to bringing in real, profitable results. It's a similar vein with capturing photo and video content; seeing the final execution is brilliant because you get to watch the raw footage turn into a polished asset that actually pulls its weight for the client.”

Areas of specialism

Paid search advertising

Setting up and managing Google and Microsoft Ads accounts, writing targeted ad copy, designing landing pages, and refining bids and budgets to lower cost-per-acquisition and maximise return on ad spend.

Search Engine Optimisation (SEO)

Conducting targeted keyword research, authoring on-page content, and implementing structured Schema markup to build search authority and grow long-term organic traffic.

Generative Engine Optimisation (GEO)

Adapting and structuring your digital footprint with targeted GEO strategies to ensure maximum brand visibility across AI Overviews, LLMs, and conversational search platforms.

Photography & Videography

Planning, shooting, and editing authentic photo, video and drone assets to replace generic stock media, build instant brand trust, and drive higher engagement across websites, ads and emails.

Outside the 9 to 5

Outside of work, Danielle keeps incredibly active through running and swimming. She is always happy to take part in any sport or activity, especially if there is a football around to kick about. She is also a massive food lover, enthusiastically acting as sous chef to her partner, who is an excellent cook, whenever they try out new dishes together.

Much of her weekend is spent balancing a busy home life with her nearly two-year-old toddler, exploring new places to play and learn. She also dedicates time to her allotment, growing unique fruit and vegetables you cannot easily buy in shops, like heirloom tomatoes, giant Savoy cabbages and greenhouse-grown Gala melons (with varying degrees of success!).

Danielle Rohan, Search Marketing Executive & Photographer, adjusting settings on a DSLR camera with photo editing visible in the background

“Whether it's keeping up with a toddler or seeing what comes up on the allotment, life outside of work is a constant reminder that good things take time, patience and a bit of trial and error.”