Inconsistent user interface
Visual and layout discrepancies that confuse visitors and disrupt navigation.
Senior Front End Web Developer
Jayne brings flat designs to life through responsive code, building easily updatable websites that function as high-converting sales tools.
As a Senior Front End Web Developer at Serenity, Jayne focuses on turning flat website designs into fully functioning, beautifully coded websites. She builds every site with the client in mind, ensuring they can easily make updates in a non-technical way. Alongside this, she supports the wider development team, ensuring everyone has what they need to succeed and feels happy with their assigned tasks.
Day to day, Jayne collaborates closely with the creative team to translate their designs into working websites that are user-friendly across all browsers and devices. She partners with the rest of the development team to ensure flawless functionality, while also working alongside the growth team to guarantee the websites she builds convert effectively and meet all technical SEO best practices.
Jayne uniquely approaches her discipline by focusing heavily on the final outcome for the client. She knows there is no point in creating a beautiful website if it does not function properly or provide the user with a clear journey. Viewing a website as a vital sales tool, she is deeply passionate about ensuring it works hard to deliver real results.
“Serenity is very passionate about helping clients with their businesses, which aligns perfectly with my own personal values. Seeing a client achieve amazing results from a website I have built them is incredibly rewarding and exactly why I love what I do.”
Jayne is vital when an organisation needs to modernise their web presence, ensuring their site can be found easily on search engines while remaining highly accessible and mobile-friendly.
If you're experiencing:
Visual and layout discrepancies that confuse visitors and disrupt navigation.
Friction throughout the visitor journey resulting in high drop-off and bounce rates.
Frustration at being unable to update your own website without specialist coding knowledge.
A need for complex web and technical concepts to be explained in a clear, accessible way.
“Understanding the goals a client wants to achieve from their website and then playing a part in making them a reality is my favourite part of the job. Seeing those goals actually being achieved off the back of something I helped build is amazing.”
Jayne builds websites that automatically adjust to look flawless and work smoothly on any screen size, from smartphones to desktop monitors, ensuring an effortless experience for every visitor.
Structuring a website's underlying code and data so search engines can easily read, index, and rank pages, boosting search visibility and helping potential clients find the business naturally.
Bringing design mockups to life on screen with total accuracy, eliminating awkward spacing or mismatched styles to deliver a clean, beautifully finished website.
Building clean, logical layouts that guide visitors smoothly from page to page. By removing friction and confusion, these websites deliver a seamless journey that drives better engagement.
Outside of work, Jayne is often found exploring the great outdoors. Whether she is out at sea, walking on the beach, or exploring the countryside with her two beloved dogs. She is an avid runner, currently working her way through the impressive Parkrun Alphabet challenge, and enjoys expressing her creativity by throwing pots on the potter's wheel.
When she is enjoying a less active day, you will likely find her unwinding with the latest Jo Nesbø novel or snuggled up on the sofa with her dogs. Balancing her active lifestyle with cosy moments, she loves munching on her own home-baked goods while watching Harry Potter.
“Being outside in nature and sharing that with my dogs is what I love the most in life. You will find us out whatever the weather - yes, we even love walking in the rain! I like to think I take this same approach in my work; no matter the problem, we will weather it and solve it together.”
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