Vicky

Marketing Copywriter

Vicky dives into complex industries to translate technical expertise into accessible copy, building trust and guiding audiences to action.

At a glance

As a Marketing Copywriter at Serenity, Vicky's core focus revolves around content marketing, with a special passion for copywriting, social media management and email marketing.

Day to day, she is busy creating, scheduling, and reporting on the performance of content marketing campaigns. She regularly collaborates with our SEO experts and designers to ensure all output aligns perfectly. She oversees the management of content marketing for clients across a diverse range of industries, from maritime and luxury travel to waste management, construction and professional services.

Vicky approaches her discipline by diving deep first. She starts with extensive research to fully immerse herself in a client’s business. Using this bank of knowledge, she generates highly targeted organic content across multiple channels, designed to build awareness, spark interest, and guide decision-makers into taking action.

Vicky Glazier, Marketing Copywriter, in a meeting

Vicky Glazier, Marketing Copywriter, on a client meeting

“I love that our culture genuinely values collaboration and support; whether I'm working with the SEO or design teams, everyone is always willing to share their expertise to get the best results for our clients.”

When you need Vicky

Vicky is the person to lean on when you need a consistent, valuable stream of organic content written strategically to support your business and SEO goals. Rather than just writing words to fill a page, she takes a consultative approach, ensuring every article, post, and email speaks directly to your target audience while aligning with your wider commercial objectives. She is vital if you are looking to build long-term trust, generate more awareness, and spark genuine interest in your brand.

If you're experiencing:

A lack of visibility online

Making it difficult for your target audience to find your business amidst a highly competitive digital landscape.

Stretched internal resources

A lack of time, capacity, or specialist skills to manage a high-quality, ongoing content marketing strategy in-house.

Low engagement on your current output

Articles and social posts that are going unnoticed instead of starting conversations, nurturing leads and driving action.

Complex messaging challenges

Operating in a highly technical or niche industry (like maritime, construction, or transport and logistics) and struggling to translate your expertise into compelling, accessible copy.

“There is nothing more rewarding than taking the time to truly understand a client's complex industry and then translating that into content that actually drives engagement and solves their visibility problems.”

Areas of specialism

Copywriting

Well-researched and well-written articles and blog content that builds trust, improves visibility and traffic, and influences and drives action.

Social media management

Engaging and consistent content to create a credible brand presence on social media.

Email marketing

Direct, professional, and highly targeted email campaigns that build relationships, nurture leads and drive sales.

Search engine optimisation

Keyword research and content optimisation that helps your articles and pages rank higher, attract the right visitors, and turn organic search into a steady source of enquiries.

Outside the 9 to 5

Outside of work, Vicky is driven by a love for travel and adventure, with safaris and camping trips being top of her list. She is also a huge foodie who loves exploring new food and drink, and she happens to be an excellent baker.

When she's unwinding at home, her life revolves around looking after her family and spending quality time with friends. Whether she is perfecting a new baking recipe or heading out to see James Arthur live, she brings the same warm, dedicated energy to her personal life as she does to her work.

Vicky Glazier, Marketing Copywriter, writing in a notebook at her desk

“Travelling to new places and baking for my family both require a good mix of curiosity and patience. I find that taking the time to explore and create outside of work keeps me inspired and brings a fresh perspective to the content I write every day.”