Dolly

Head of Growth Marketing

Driven by deep commercial insight and care for her clients, Dolly turns underperforming digital channels into predictable revenue engines.

At a glance

As Head of Growth Marketing at Serenity, Dolly leads the strategic design, execution and optimisation of high-performance campaigns for our partners. Her core focus centres on understanding our partners commercial drivers, audience behaviours and external influences. Dolly utilises these insights to build growth strategies that deliver measurable financial return.

Day to day, Dolly oversees the execution of digital strategies across search engine optimisation, paid search and social advertising, content marketing and creative. She leads executive-level strategy workshops, audits complex customer acquisition funnels and works alongside client leadership teams to build performance metrics aligned with business goals.

Rather than treating digital channels as isolated tactics, Dolly orchestrates them as a connected ecosystem. She continually monitors performance analytics, reallocates capital to maximise return and ensures each digital interaction serves a purpose towards qualified leads and commercial growth.

Dolly Bagnall, Head of Growth Marketing, smiling at the camera

Dolly Bagnall, Head of Growth Marketing, working at her computer surrounded by SEO books

“Having worked at Serenity for more than five years, I can honestly say the best part of our culture is how genuinely we care, for our clients and for each other. That care shows up in the small things too, how we treat our people, celebrating each other's wins and being there for one another when things get tough.”

When you need Dolly

Dolly is vital when an organisation faces growth bottlenecks or needs to turn poor performing channels into a predictable revenue engine.

If you’re experiencing:

Inefficient lead generation

High customer acquisition costs paired with poor lead quality and low intent.

Poor web conversion

High visitor traffic failing to translate into meaningful sales, inquiries, or sign-ups.

Siloed marketing channels

Disconnected search, paid media, and social strategies failing to produce compound results.

Limited brand authority

Struggling to cut through the noise and establish market trust in saturated, high-competition sectors.

“One of my favourite parts of my job is sitting down with a client and properly understanding what's driving their business. Once you get that, we can then help build something that actually moves the needle for them and helps their business to grow.”

Areas of specialism

Search Engine Optimisation (SEO)

Technical search audits, content mapping, and intent-driven organic strategies that establish long-term digital authority and capture high-value commercial search traffic.

Pay-Per-Click (PPC) & Paid Media Strategy

Data-driven paid advertising campaigns focused on fast pipeline generation, audience precision and maximising return on investment.

Remarketing & funnel optimisation

Behaviour-triggered retargeting strategies designed to re-engage warm prospects, reduce friction and shorten complex sales cycles.

Strategic social performance marketing

Targeted paid and organic social campaigns that build category leadership, nurture decision-makers and drive verified lead capture.

Outside the 9 to 5

Away from her desk, Dolly is driven by a genuine curiosity about people, places, and new perspectives. Her love for travel, particularly exploring South East Asia or anywhere warm and sunny, stems from a desire to step out of her comfort zone, embrace different cultures, and stay adaptable in unfamiliar settings.

At home, she balances an active lifestyle through regular exercise with quieter, more patient pursuits like reading and baking. Whether she’s taking the time to perfect an intricate recipe, making time for her loved ones, or maintaining a consistent workout routine, she is someone who naturally enjoys the journey of learning something new, staying grounded, and celebrating a well-earned result.

Dolly Bagnall, Head of Growth Marketing, sitting in the meeting room

“I love to explore new places, experience new things and meet people who see the world differently to me. It keeps me curious, and I think that curiosity ends up feeding back into how I approach my work too.”