Insights

We believe digital strategy, web technology, and search marketing shouldn't feel overcomplicated. Our insights hub is where we break down complex topics into plain English, sharing what we've learned from over two decades in the industry. Whether you're looking to understand the latest search trends, improve your website's performance, or explore new digital ideas, we are here to help you make informed decisions with complete clarity.

Our expert insights

Sharing what we know, for you to grow with confidence. From articles to expert guides and actionable advice.

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Showing 8 blogs.

SEO vs GEO: Which one should I invest in?

AI summaries are answering a growing share of searches before anyone clicks through to a website. Here's what's changed, what...

How to optimise for AI search (without killing off organic traffic)

Most UK Google searches now end in an AI summary rather than a site visit. Here's how to get your...

tn/tn_Business leader discussing AI and it's uses

Why blogging hasn't had its day

With short-form video and AI content everywhere, it's tempting to write blogging off as old news. Here's why that's the...

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Brighton SEO 2026

Two days at brightonSEO 2026 gave our team plenty to bring back to our client strategies. Here are the key...

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What does AI really mean for SEO in 2026?

A February 2026 Ahrefs study found AI Overviews correlate with a 58% drop in click-through rate for top-ranking pages, and...

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Is your website helping or hindering?

A website that looks good but doesn't perform is quietly costing you leads. Here are the common signs your site...

tn/tn_Growth marketing team discusses The European Accessibility Act

The European Accessibility Act and what it means for digital businesses

The European Accessibility Act comes into force in June 2025, and it applies to UK businesses trading into the EU...

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How inclusive web design improves user experience

Good web design used to mean looking polished, now it also means working for everyone who lands on your site....